Blog
Categories:
Platform
Publishing
Promotion
Zeitgeist Report: A Year After Charlie Kirk and What Has Changed
A one-year retrospective on the assassination of Charlie Kirk, examining how his death and the public reactions to it reshaped political and cultural discourse.
Zeitgeist Report: Anti-AI Panic Now Has a Payroll
An investigation into the viral resignation of an Anthropic AI researcher who quit after roughly six weeks and previously worked as an activist on Democratic political campaigns.
Zeitgeist: How SSRIs Change What Women Want to Read
A quarter of American women are on medication that changes their brain chemistry, and it is changing what they want to read.
Zeitgeist: Dolly Parton, Female Sleuths, and Clean Comedy
Zeitgeist shifts evidenced by a unifying entertainer, a clean comedian, and female detective novels.
Why Your Cover, Blurb, and Hook Are All Just Guesses
Discover how split testing can help you write a book readers will love and help you sell that book to the right readers.
The Atlantic Just Declared the Age of Reading Is Over
Post-literate America, the Google Gemini lawsuit, AI audiobooks winning, and indie authors out-earning traditional. Plus: is the debate hurting your creativity?
Zeitgeist: Trad Publishers Sell Fewer Books Than Indie Authors
Uncover the real conversation as writers compare indie and traditional publishing. What defines success in writing?
The 5 Tiers of Audiobooks: Which One Should You Publish?
Finding out how to make an audiobook can be easier than you think. Learn affordable ways to bring your book to life.
Platform
Platform
A Nonfiction Author’s Guide to Substack
Learn how nonfiction authors are using Substack to reach audiences and convert them into paying subscribers seamlessly.
Thomas’s Office Tour & 4th Wall Breach
Get the much anticipated tour of Thomas’s office, complete with a run-down of the books on his shelves that best absorb sound.
When to Ignore Your Editor
Discover 7 issues authors must beware of when getting editorial suggestions from humans or AI and when to ignore or accept the feedback.
How to Get Started with Author School Visits and Make Your Book Playground Famous
Selling books for kids is a challenge. Discover how you can connect with young readers, positively impact schools, and sell more books.
How to Build a Rejection-Proof Platform in 2025
To build an author platform, you need a method that works long term. Discover one method and five steps that will give you a solid author platform to stand on.
Contact Page Dos & Don’ts for Authors
Learn how to create a successful author contact page and form that helps readers and influencers find you and makes spammers leave you alone.
101 Book Marketing Ideas That Will Change Your Life
We’ve compiled a list of book marketing ideas that will connect you to...
The Strategy Behind Reader Super Magnets
Find out how to make your reader magnet super magnetic to attract your perfect target reader.
Publishing
Publishing
The Cultural Zeitgeist Shift That’s Making Indie Authors Rich
Discover the cultural shift in zeitgeist that reflects the changing preferences of American readers.
Your Author Toolbox: Part 2
Discover the best tools for writers to streamline your author business, or turn podcasts into optimized blog content with the powerful Novel Marketing Patron Toolbox suite.
How to Become a Professional Writer With Joanna Penn
Learn the mindset and approach to create a sustainable professional author business that appeals to readers and builds your career.
Why Your Book Isn’t Selling: Metadata with Dave Chesson
Discover how metadata for books can significantly improve your book sales and visibility in online stores like Amazon.
Announcing the 2026 Novel Marketing Conference
Find out what makes the 2026 Novel Marketing Conference unique and find out how you can join us.
Is Your Traditional Publisher Going Bankrupt? 8 Warning Signs to Look Out For
Understand the signs and implications of a publisher going bankrupt and what authors can do if their traditional publisher closes.
How to Publish a Novel in 2025
Learn how to successfully publish a novel with my six-step roadmap. Avoid common mistakes and start at the right place for strong sales.
An Introduction to Author Ecosystems with Russell Nohelty
Explore the concept of author ecosystems and discover marketing strategies tailored to your unique approach and audience.
Promotion
Promotion
How to Revive a Dead Book With Promo Stacking
Learn how promo stacking can rescue a dead book and reach new readers. Amazon ad specialist Bryan Canter shares the exact services, order, and budget to make it work.
15 Rules for Book Advertising with David Gaughran
Learn 15 book advertising tips to help you save money and increase your profits while attracting more readers.
Apple’s Cheapest Laptop Ever: Should Authors Buy the MacBook Neo?
Discover which laptops give authors the best value for the money in 2026.
Your Friends Lied About Your Book Cover
Discover how to find a good book cover that attracts the right readers and drives clicks that lead to sales across all platforms.
How to Boost Sales With Permafree Books
Discover how giving a book away might actually boost sales. Learn to use a permafree book to drive sales, grow your list, or book events.
How to Get More Book Reviews With Joe Walters
Find out why more book reviews matter, how ratings differ from reviews, and how to get more of both to increase visibility and sales.
How to Get Started with Author School Visits and Make Your Book Playground Famous
Selling books for kids is a challenge. Discover how you can connect with young readers, positively impact schools, and sell more books.
How to Sell 1,000 Books a Month
Learn how to improve your book sales with proven strategies for selling 1,000 books a month through layered marketing, podcasts, and more.