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How to Run a Local Book Festival

How to Run a Local Book Festival

If you’ve wished for an in-person venue to sell books and connect with readers and authors, find out how starting a book festival can help.

How to Write Stories Readers Will Love by Knowing the Zeitgeist 

How to Write Stories Readers Will Love by Knowing the Zeitgeist 

If it takes you two years to write a book, you owe it to yourself to ask the question, "What kinds of books will be popular in two years?" Reader preferences change over time, but sometimes they change rapidly. If you don't keep up, you can get stuck writing a book...

How to Use Reverse Coupons 

How to Use Reverse Coupons 

Discover how you can do a kindness for your readers, help them take action, and sell more books at a higher price with a reverse coupon.

Are Pen Names Going Away?

There are several great reasons (and several bad ones) to use an author pen name. Find out which reasons still make sense in the age of AI authors and bots.

Platform

Platform

Good Brands Vs. Big Brands 

Find out if it’s better to create an author brand that is good or big. Discover the difference between the two and which should come first.

How to Get Good Website Stats

Two important tools will help you see your website’s stats clearly. Find out which tools you need and what they tell you.

Publishing

Publishing

Time-Saving Tools for Authors

If you’re losing time or simply want to fine-tune your writing systems, check out these time-saving tools for authors.

Promotion

Promotion

Book Marketing 101: Product

If your book isn’t a good product, marketing gets harder. Find out whose opinion counts and learn to create a good book readers want to buy and read.